When Gina met Mark……

Canada welcomes Electric London and founder Mark Woolley

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Sometimes you just have to go with your gut. The right people told me about this great product out of the London, England (the incubator for modern hairdressing) so I did some research and found that the message seemed simple and in line with my own expectations of a salon product line. Products that work. Exclusive to salons. Education and stylists focused. Independently owned AND operated by a highly successful stylist and salon owner. Not much to ask…..but I hadn’t been able to find it again. The last time was 25 yrs ago when I watch Joico come onto the scene in my late 80’s BIG hair days. (god bless Ice Mist!) 

Once I tried the products and shared the testing with a few key stylists that I trust, the feedback was 100% positive across all products I sampled to them. They used every drop in every bottle. Ummmm rare!

I decided to get on board with the brand based on my impressions. I knew what I wanted to know to align myself with a brand. In Feb of 2018 we launched Electric London Haircare to Canada and founder Mark Woolley (whom I had not yet met in person) flew in for the event.  Press Tours and stylist presentations and trade magazine lunches in the flurry of a Toronto snowstorm and……I have the worst flu I had ever come down with. Mark was here for 3 days launching with my team before I ever met him. Once I was finally well enough to sit at a table I joined Mark for dinner and finally met the person I had invested my future in.  To my relief….he was even better than I imagined. Fun, laid back, passionate, talented and a story teller. I knew that this was not only the right brand for me, I could also see the next 20 years of my life unfolding with each conversation. Kindred spirits to be sure.

As always…..when I go with my gut…..I am never disappointed.

#electriclondon_canada   #electriclondon

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